Privacy Policy

Our policy for the protection of personal data of visitors to

The entity responsible for processing personal data for this website is Royal Bel Leerdammer B.V. We are part of Bel Group in the Netherlands ("BEL Group"), consisting of the private limited liability companies Royal Bel Leerdammer B.V. (Chamber of Commerce number 23073850) and Bel Nederland B.V. (CoC number 30069259), both with their registered offices in (4145 KK) Schoonrewoerd, at Steenovenweg 4.


By "Personal Data" (hereinafter referred to as "PD"), we mean all information collected about our website visitors that can be traced back to a natural person and enables us to identify them. In order to better meet the needs of these website visitors and to be able to establish a close relationship with you, Bel Group collects PD in various ways. You can rest assured that we will not disclose the information you share with us and our brands. Our Group does everything in its power to prevent any invasion of your privacy and ensures that your PD is processed in a transparent and secure manner. As part of this commitment, BEL has implemented a policy regarding the processing and protection of PD of our website visitors. This Privacy Policy describes how BEL processes your PD.



  • Legitimacy: the PD is collected for specified, explicit and legitimate purposes. We will never ask you for special PD, such as details of a person's racial or ethnic origin, political, philosophical or religious affiliation, trade union membership, health, sex life, offences, criminal convictions and security measures.
  • Relevance and accuracy: we ensure that data collection is efficient, relevant and not disproportionate to the purposes for which it is collected and that this data is accurate, complete and - where necessary - updated and up to date.
  • Transparency: when collecting your PD, you will be provided with all further information regarding the collection and processing of this data, particularly with regard to its nature and circumstances.
  • Data retention limit: the PD is not kept for longer than necessary and solely for the purposes for which it is collected and processed.
  • Access, correction and objection: You have the right to know which PD we process from you and you can request to correct or delete your PD. You may also object to the use of your PD. For exercising these rights, please see Article 11 in this document.
  • Confidentiality and security: BEL Group guarantees the confidentiality and security of all collected PD against loss or any form of unlawful processing. BEL will take reasonable technical and organisational measures to this effect.


This Privacy Policy applies to:

Any collection and processing of PD by BEL Group through its customer service or through BEL Group websites, including the corporate websites such as and the Dutch websites belonging to the Bel Group entity to which you may be directed during your navigation. These websites include,,, www.lvqr.nland


Depending on the nature of the relationship we have with you, we may collect the following information about you and/or family members:

  • contact details (first name, surname, telephone number, email, company name, etc.)
  • information that you provide via the comment field in our contact form
  • personal civil information (e.g. date of birth)
  • information about your household (number of members, age, etc.)
  • your dairy/cheese consumption


Your PD can be collected at different times, especially when you:

  • Send us a message via our website
  • Contact our customer service with questions, complaints, etc.
  • Participate in marketing programmes or competitions/quizzes (contests, games, newsletters, etc.)
  • Surf one of the BEL Group websites.


Your PD is collected and processed by BEL Group for various purposes. Moreover, BEL Group always processes your PD on a legitimate basis from the GDPR. Below is an explanation of the purposes for which and the basis on which BEL Group can process your data:

  • We process the PD you provide when you complete a contact form on our website or call our customer service to be able to handle and answer your suggestions or other feedback. This processing is necessary in order to be of service to you in the manner requested by you.
  • We process the PD that you provide to us and the information that we collect through necessary and functional cookies in order to display our websites correctly to you, to secure our websites, and to improve our products by better understanding your needs and wishes. For BEL Group it is important to make our websites and products as safe and good as possible, and we think that you also have an interest in this, so that this PD's processing is, in our opinion, justified within the meaning of the GDPR. You can find more information about cookies in section 9.
  • BEL Group can process your PD to issue and administer discount vouchers and other coupons. BEL Group does this on the basis of your consent. You can withdraw your consent at any time. You can read more about this in section 9. The withdrawal of your consent does not affect your ability to use our products or services.
  • BEL Group can process your PD for sending newsletters, promotional offers or offers about our products and services by email. BEL Group does this on the basis of your consent. If you no longer wish to receive such information, you can unsubscribe at any time by using the "unsubscribe" link at the bottom of every email. You can also send an email to this effect to: The withdrawal of your consent does not affect your ability to use our products or services.
  • BEL Group can process your PD in order to enable you to participate in a brand's "win promotion". BEL Group does this on the basis of your consent. You can withdraw your consent at any time. As a result, you may no longer be able to participate in the win promotion or claim your prize. You can read more about this in section 9.
  • BEL Group can use advertising cookies to reach you with relevant advertised content on partner and/or publisher websites. BEL Group does this on the basis of your consent. If you no longer wish to receive the authorised advertising cookies later, you can delete them using your browser. You can find more information about cookies in section 9.
  • If BEL Group has a legal obligation to keep your PD or share it with a designated authority or other third party, BEL Group will comply with those legal obligations.
  • BEL Group may process your PD if this is necessary in order to assess its position or to exercise or defend its rights in the event of a conflict.


As part of managing our relationship with you, we may share your PD with internal and external recipients:

  • Internal: authorised staff within our entities who may process your question or comments, in particular the following:
    - IT department
    - HR department
    - Marketing department
    - Communication department
    - Other BEL GROUP entities (see for an overview)
  • External:
    - External service providers, such as: IT subcontractors, call centres, printers to meet your needs and send you our communications (such as newsletters, promotions or partner offers).
    - Business partners: companies that run promotional operations so that you can take advantage - only with your consent - of special offers and discounts
    - Media parties: to provide you with relevant content on their websites (e.g. by "custom audience") with your approval. We may also provide your PD to an authority designated by law or other third parties if this is necessary to comply with a legal obligation.


BEL takes all appropriate technical and organisational measures to prevent unauthorised access to your PD and to prevent incidental loss or modification and improper use of your PD.


The websites of BEL Group may use cookies. Below we explain what cookies are and which different types of cookies can be used on the BEL Group websites. Not all BEL Group websites use all types of cookies. Some of our websites only use necessary and functional cookies. BEL Group websites that also use other cookies only do so with your consent.

What is a cookie?

Cookies are small text files or pieces of information that can be stored on your computer (or on other Internet-enabled devices such as smartphones or tablets). They are recognised by a unique key or "identifier" that is linked to your computers or other (mobile) devices. They are used to optimise your user experience on your favourite websites because they remember your actions and preferences. As a result, it is not necessary to specify your navigation preferences every time you use the website. You can think of page preferences such as location, font or language.
The "cookies" are stored in your computer's RAM. They do not enable us to identify you; however, they store information relating to the navigation of your computer on the website (the pages you have visited, the date and time of the visit, etc.), which we can read on your subsequent visits. The purpose of this data collected by means of "cookies" is to recognise you when you want to connect to our website (and your personal page) and to store this connection.

How do we use cookies and why do we use them?

Below is a summary of all the different types of cookies we can use for the Dutch Bel Group websites. We invite you to read more about how these cookies are used for a smooth use of the website, to be able to view suitable content and to benefit from a better view of the website. The ultimate purpose of these cookies is to provide you with a better service.

  • Necessary cookies: these are necessary for the proper functioning of the website. They are designed to support important services such as secure connection and defining privacy preferences. You can allow or block these cookies directly in your browser, but in the latter case you may not be able to use the website in its entirety.
  • Functional cookies: These cookies enable us to analyse website traffic and develop tools to improve website performance. These cookies keep track of your movements on our website and inform us about any content you are most interested in. These cookies allow us to provide you with more relevant content and to track changes on our platforms.
  • Customisation cookies: These cookies allow us to get to know you better. They keep track of your preferences and provide information related to your interests.
  • Advertising cookies: These cookies are used to deliver ads whose content is customised for you and your interests in a general way. They can be used to deliver targeted ads or to limit the number of times you see an ad. They also help us to measure the effectiveness of advertising campaigns on the Dutch Bel Group sites and third-party websites. We may use these cookies to remember websites that you have visited and we may share this information with third parties, including advertisers and our advertising agencies. However, this also enables you to share an item of our content on social media.

How can I manage or delete cookies?

If you prefer not to receive cookies, you can disable cookies and have your device warn you when cookies are being used. Note: disabling cookies may affect the user experience on the Dutch Bel Group sites. You may be unable to access some of the features on the Dutch Bel Group sites. This also applies to disabling any cookies used by third parties on the Dutch Bel Group sites. To manage cookies, you can adjust your browser's settings. Most internet browsers allow management of the cookies used on our sites by means of browser settings. You can change the settings to block cookies or to alert you when cookies are being sent to your computer or other devices. You can manage cookies in a number of ways. Consult your browser instructions or help screen to learn more about how to adjust or change your browser settings. You can also indicate centrally that cookies that are sent by third parties in support of our activities and analyses are not to be restored through our or other sites after you have deleted them. You can indicate your preferences at
Your Online Choices.

To learn more about cookies, including how to see which cookies have been left behind and how to manage and delete them, please visit www.aboutcookies.orgor If you disable the cookies we use, this may affect your experience on the Dutch BEL Group sites. If you use different devices to view the Dutch BEL Group sites (e.g. your computer, smartphone, tablet, etc.), you must ensure that each browser on each device is adjusted to suit your cookie preferences.

Via the following links you can view for each browser how to disable the use of cookies:

Further information

Below is an overview of the customisation cookies, advertising cookies and third-party cookies used on some BEL Group websites. Some BEL Group websites only use necessary and functional cookies; these are not mentioned here. BEL Group websites use customisation or advertising cookies only on the basis of your consent.

BEL Group websites may make use of:

  • Facebook pixels;
  • Google Analytics pixels;
  • Floodlight pixels - The floodlight pixel is used to count the number of users landing on our websites.
  • Google Tag Manager (GTM) - Google Tag Manager enables BEL Group to efficiently manage the use of cookies on its websites.
  • DCM tags (DoubleClick Campaign Manager tags) - these enable BEL Group to measure how its campaigns are received, for example by measuring the number of impressions, video views and clicks.
  • IAS Pixels (Integral Ad Science) - these allow BEL Group to work on, for example, better visibility of our advertisements, placement in the right content environment and prevention of advertising fraud


In accordance with the law, your PD will not be kept for longer than necessary for the purposes for which the data was collected and processed.
As the retention period depends on the purpose of a processing, it may vary. The criteria we use to determine the retention period are specifically as follows:

  • BEL Group retains the PD in any event for as long as necessary to provide the information, response, product or service requested by you.
  • If BEL Group processes your PD on the basis of a legitimate interest, it only retains the data for as long as that interest continues and outweighs your interest in removal of the PD.
  • If BEL Group keeps your PD on the basis of a legal obligation, it will keep it for the duration of that legal obligation.
  • If there is a legal obligation to remove the PD at any time, BEL Group will do so.


Under the GDPR you have certain rights with respect to your PD. BEL Group cooperates in the exercise of your rights. You may at any time request information about which PD of yours Bel Group is processing. If this PD is incorrect, you may request that it be amended.
You can send your requests to: You also have the right to object to the processing of your PD in the manner described above. If BEL Group processes your PD purely on the basis of your consent, it will stop processing your PD in that case. If BEL Group has an interest in (continuing) processing your PD, it will weigh that interest against your objection and inform you immediately whether and how it can meet your objection. If you address one of the requests or objections described above to BEL Group, BEL Group will need to ensure that the PD to which the request or objection pertains is actually yours. BEL Group may therefore ask you to show your proof of identity.


Some of our websites offer you the possibility to forward a link to third parties. In that case, we are required to collect both your email address and that of the third party in question. These email addresses are only collected for the purpose of forwarding the link, after which BEL removes them immediately.


BEL Group would also like to serve young lovers of its products and to involve them in BEL Group products. If children communicate with BEL Group or take part in campaigns, BEL Group believes that their parents should be able to obtain information about the relationship that the company and its brands maintains with their children. Legal representatives (e.g. parents/carers) can therefore submit the same requests and objections for their children under 16 with regard to their children's PD as described in section 11. If you address any of the requests or objections described above to BEL Group, BEL Group will need to ensure that the PD to which the request or objection pertains actually relates to a child whose legal representative you are. BEL Group may ask you to provide proof of this.


This Privacy Policy may be amended from time to time. We will inform you about these changes, but BEL Group also strongly advises you to read this policy regularly.